Abstract: The R & D and practical experience of the online version of China Pharmacy and pharmaceutical science popularization knowledge platform based on the resources of China Pharmacy are introduced to provide reference for promoting the deep integration of traditional publishing and digital services of scientific and technological journals,and further developing and utilizing the professional resources of scientific and technological journals and serving industry groups. The research and development background,application overview and research and development process of the online version of China Pharmacy and pharmaceutical science popularization knowledge platform are introduced,and its operation effect is evaluated. The platform has achieved remarkable results,playing a role of bridge and link between pharmaceutical professionals and the general public. At the same time,it has played a good role in improving the traditional media value and brand influence of China Pharmacy magazine.

Key words: China Pharmacy online edition, pharmaceutical science popularization, media convergence, brand influence