Abstract: Quality is the foundation of periodicals,and brand is the comprehensive reflection of the periodicals’ strength,an intangible asset and driving force for its development. In the fierce market competition environment,if periodicals want to achieve significant development,they must firmly build brand influence,make full use of the advantageous resources of the media convergence and innovate the model of enhancing the brand influence of periodicals. In combination with the practical exploration experience of a periodical,how to enhance the brand influence of sci-tech periodicals under media convergence are explored from the aspects of ensuring the quality of periodicals and promoting the characteristic activities of brands.

Key words: sci-tech periodicals, media convergence, brand influence