Abstract: With the increasing frequency of current scientific research and academic activities,faculty members are facing heightened pressures of academic competition. Influenced by the environment or driven by interests,some institutions and teachers have distorted values,which have given rise to academic misconduct,attracting significant attention across various sectors of society. Such transgressions against academic ethics not only undermine the credibility of scholarly research but also pose a serious threat to the cultivation and sustainability of a robust academic environment. From the perspective of integrity culture and combined with the current actual situation of the construction of academic ethics in university scientific research,this study focuses on analyzing the main characteristics and causes of academic misconduct among faculty members. It proposes a set of strategies for enhancing academic integrity within higher education institutions,encompassing the reinforcement of ethics education,enhancement of research evaluation protocols,establishment of a dual system of incentives and constraints,implementation of enduring oversight mechanisms,and cultivation of a conducive academic milieu. The overarching goal is to proactively prevent and address instances of academic misconduct at their root.

Key words: university research, faculty members, academic misconduct, credibility culture, academic ethics construction