Abstract: Reading promotion is one of the important contents of library services and is of great significance for promoting national reading and improving the quality of the nation. However,with the advent of the digital age and the impact of new technologies such as mobile Internet and e-reading,many challenges have been brought to the traditional reading promotion model. Due to the underdeveloped economy and relatively scarce cultural resources in western China,it is even more necessary to enhance the public’s reading interest and reading level through active and effective reading promotion. By analyzing the positioning of reading promotion in libraries in western China,this paper summarizes the current challenges,explores ways to align with the development trend of digital technology and innovate approaches to reading promotion,and puts forward countermeasures and suggestions for better conducting reading promotion work in western China.

Key words: reading promotion, western library, national reading, reading level