Abstract: Taking the “Selected Papers” column on the WeChat official account of the “Gas & Heat” as an example,this paper expounds the characteristics of the WeChat full-text push on the “Selected Papers” column,and analyzes the impact of the WeChat full-text push of papers on scientific and technological journals,authors,readers,and editors. WeChat push of papers can assist journal topic selection planning and enhance the influence of journals;it has a good promotional effect on the authors’ research achievements,facilitates readers’ access to knowledge,and aids in paper writing;it also improves the editing efficiency of editors.

Key words: full-text push, WeChat official account, content quality, application strategy, selected papers