Abstract: Medical journals play a crucial role in the dissemination of medical research achievements and academic exchanges. In order to enhance the influence and reputation of Chinese medical journals and promote the greater influence of journals in academic dissemination and industry development,taking Journal of Clinical Pediatrics as the object,this paper conducts an in-depth analysis of the active exploration and practical achievements of the journal in brand building in the past two years from the aspects of academic activity planning,new media construction,community operation,grassroots lectures,and international database application.

Key words: Chinese medical journals, brand building, transformation of print media, publishing practice