Exploring path to improve quality of posts through analysis of current status of posts on WeChat official account of Chinese Journal of School Health

Abstract

Abstract: As a social media platform,WeChat official account is widely used in domestic academic journals. On the basis of quantitative and qualitative analysis,the article analyzes the content status of the posts on WeChat official account of Chinese Journal of School Health from April 2019 to March 2024,and summarizes the targeted strategies of WeChat official account in improving the quality of posts from the aspects of the posts columns,the number of articles,the original content and the headlines. Science and technology journals should attach importance to utilizing posts on WeChat public account,maintain stable and continuous posting,optimize column articles,focus on creating articles about industry hot topics and original articles,in order to further enhance the dissemination capacity of the WeChat public account and support the comprehensive development of science and technology journals.

Key words: science and technology journals, WeChat official account, post content, improving path

CLC Number:

G237.5

SUN Manli, SUN Yunpeng, GU Xuan, TANG Jianjun, WANG Miaomiao, LI Hongying. Exploring path to improve quality of posts through analysis of current status of posts on WeChat official account of Chinese Journal of School Health[J]. TIANJIN SCIENCE & TECHNOLOGY, 2025, 52(05): 102-107.

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