Abstract: With the rapid development of information technology and the popularization of digital media,artificial intelligence technology has gradually become one of the key driving forces in the field of digital media. This article comprehensively analyzes the application and development of artificial intelligence technology in the field of digital media. Through algorithm analysis,the application of deep learning,machine learning and other algorithms in the field of digital media is explored. The ethical and legal issues brought by artificial intelligence technology to the digital media industry,as well as technical strategies to combat false information are discussed. The future of the integration of artificial intelligence technology and digital media is prospected,emphasizing the role of AI technology in promoting content innovation and enhancing user experience.

Key words: artificial intelligence technology, digital media, intelligent application, user experience