天津科技

天津科技 ›› 2025, Vol. 52 ›› Issue (05): 92-96.

• 科技编辑 • 上一篇    下一篇

中文医学期刊品牌建设新路径探索——以《临床儿科杂志》为例

张晓舟, 魏梦丹*   

  1. 上海交通大学医学院附属新华医院《临床儿科杂志》编辑部 上海 200092
  • 收稿日期:2025-04-09 发布日期:2026-01-05
  • 通讯作者: *
  • 基金资助:
    上海交通大学医工交叉期刊专项资助计划项目（WH810140501/028）

Exploration on new paths for brand building of Chinese medical journals: taking Journal of Clinical Pediatrics as an example

ZHANG Xiaozhou, WEI Mengdan*   

  1. Editorial Department of Journal of Clinical Pediatrics,Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine,Shanghai 200092,China
  • Received:2025-04-09 Published:2026-01-05

摘要： 医学期刊在医学科研成果传播与学术交流中作用显著。为提升中文医学期刊的影响力和知名度,推动期刊在学术传播和行业发展中发挥更大的作用,以《临床儿科杂志》为对象,从学术活动策划、新媒体建设、社群运营、基层巡讲及国际数据库申请等方面出发,深入剖析《临床儿科杂志》近两年在品牌建设方面的积极探索与实践成效。

关键词: 中文医学期刊, 品牌建设, 纸媒转型, 出版实践

Abstract: Medical journals play a crucial role in the dissemination of medical research achievements and academic exchanges. In order to enhance the influence and reputation of Chinese medical journals and promote the greater influence of journals in academic dissemination and industry development,taking Journal of Clinical Pediatrics as the object,this paper conducts an in-depth analysis of the active exploration and practical achievements of the journal in brand building in the past two years from the aspects of academic activity planning,new media construction,community operation,grassroots lectures,and international database application.

Key words: Chinese medical journals, brand building, transformation of print media, publishing practice

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