Abstract: As an important carrier for the dissemination of professional academic information,sci-tech journals are an important symbol of national sci-tech competitiveness and cultural soft power. In the digital age,great changes have taken place in the publishing and dissemination of sci-tech journals. The dissemination mode and editing and publishing process in the paper age can neither adapt to the new characteristics of the digital age,nor meet the increasing personalized needs of users. The transformation and development of sci-tech journals are facing severe challenges. In order to enhance the brand influence and competitiveness of sci-tech journals,sci-tech journals urgently need to innovate the concept of running journals,give play to the aggregation effect of convergence media,aim at target users,improve brand recognition,adhere to the content as king,constantly expand dissemination channels,reconstruct the characteristic journal group and lead the sci-tech journals into a new stage of development.

Key words: digitization, sci-tech journals, brand building, convergence media