Abstract: Cold chain logistics is an important link of ensuring the whole supply chain of agricultural products from producers to consumers. Based on the characteristics of agricultural products themselves,combined with the development status of cold chain logistics of agricultural products in China,the Analytic Hierarchy Process （AHP） is used to quantitatively analyze the problems of cold chain logistics of agricultural products,and the evaluation model of cold chain logistics of agricultural products is established. Countermeasures and suggestions to enhance the development of cold chain logistics of agricultural products are summarized and proposed,in order to provide reference for improving the efficiency of cold chain logistics of agricultural products in China.

Key words: agricultural products, cold chain logistics, AHP, logistics efficiency