Abstract: Starting from theoretical construction and practical strategies,this article explores the development path of academic journals in the context of media convergence and their role in promoting academic influence. Through in-depth analysis of the current situation of media integration in academic journals in China,targeted strategies and suggestions for improving academic quality,expanding communication channels and enhancing reader stickness are proposed,emphasizing the importance of continuous innovation and improvement in the development of media integration in academic journals.

Key words: academic journals, integrated development, influence enhancement, media convergence, academic quality, communication channels, reader stickiness