Abstract: This article introduces three common targeted email push methods for Chinese sci-tech journals,and shares the data and feedback from Inland Earthquake after trialing the targeted email push service. The trial results show that targeted email push has a certain effect on improving the citation and download frequency of journal articles. In terms of dissemination effect,virtual thematic pushes via email are more effective than full-issue pushes. Based on the trial,the considerations and combination suggestions for selecting targeted email push for a single journal,as well as the required editorial skills are summarized and put forward to provide reference for other sci-tech journals with push needs.

Key words: email push, data platform, email journals, dissemination effect, editorial skills