Abstract: One of the crucial strategies of high-quality development for technical periodicals is holding academic conferences or activities. These academic activities not only promote academic exchange and knowledge dissemination but also enhance the journal's academic impact,attract high-quality research achievements,and significantly boost the journal's influence. By analyzing the effectiveness of offline activities,online live streaming,knowledge dissemination,and achievement transformation at the “Gufang Gongshang” difficult case imaging reading salon of International Journal of Medical Radiology,this paper explores specific measures to enhance the journal's influence from the perspectives of brand building,column planning,training of experts and authors,and improving editor skills.

Key words: medical journal, academic activities, academic influence, brand building, column design, live streaming, editor literacy