关键词: 汽车市场质量, 无偿修理, 涂面质量, 定向管理, 客户期待

Abstract: Meeting customer expectations and providing customers with high-quality cars are the lifeline for measuring the quality of automotive enterprises. The paper analyzes the current quality situation and future development trends of automobiles after being launched into the market. Based on meeting customer needs and enhancing market competitiveness,it is the fundamental guarantee for the sustainable development of automobile enterprises. By creating a platform mechanism to meet customer needs and build products that are becoming better,corresponding regional and centralized market complaints or quality tracking are targeted in the production and manufacturing process,and a targeted quality management system platform is established,Targeted quality improvement and cost improvement activities in the production field are carried out to effectively assist in improving the quality and level of after-sales service,enhance the overall trust and competitiveness of products,and achieve further development of the automotive industry and market.

Key words: automobile market, free repair, coating quality, customer expectations