关键词: 天津市动物园, 全域科普, 游客满意度, 问卷调查

Abstract: Based on the questionnaire survey,the classification and characteristics of tourists to the Tianjin Zoo,the purpose of the visit,methods for tourists to acquire knowledge of wildlife science popularization during sightseeing,ways to understand the zoo's science popularization activities and interesting stories,tourists' views on current science popularization activities,requirements for science popularization promotion,and tourists' evaluations,suggestions,and requirements for the zoo's science popularization services are obtained. The results show that the majority （88.9%） of tourists are young and middle-aged people who reside in this city for a long or short period of time;More than 60% （65.2%） of tourists bring children to visit the zoo,with the vast majority （57.4%） being parents and children traveling together;The main purpose of sightseeing is to watch animals,play games for entertainment,and help children master animal science knowledge. Although reading animal science popularization bulletin boards,self-service guided equipment,and watching animals have become important channels for visitors to understand animal science popularization knowledge,traditional media are still a main way for visitors to learn about the content of zoo science popularization activities. Overall,the vast majority （86.1%） of tourists expressed satisfaction with Tianjin Zoo. Large-scale theme activities,in-depth tours,and interactive projects are the activities that tourists most willingly participate in,but tourists also expect the zoo to enhance its educational function in animal science popularization facilities. Based on the research results,the following suggestions are put forward：（1） Enrich the animal population and improve animal welfare; （2） Increase financial support and improve science popularization facilities; （3） Improve the pertinence and diversity of science popularization activities;and （4） Expand the dissemination of science popularization and improve the layout of science popularization positions.

Key words: Tianjin Zoo, universal science popularization, satisfaction of tourists, questionnaire survey