天津科技

天津科技 ›› 2025, Vol. 52 ›› Issue (01): 1-4.

• 标准化创新与实践 •    下一篇

生鲜电商社区团购标准化实践与探索——以肇庆市为例

张倩   

  1. 广东理工学院 广东肇庆 526070
  • 收稿日期:2025-01-02 出版日期:2025-01-25 发布日期:2026-01-06
  • 基金资助:
    广东理工学院校级科技项目“数字经济时代肇庆市社区团购消费者忠诚度行为的实证研究”（2021GKJSK011）; 广东理工学院校级质量工程项目“团体标准”（JXZYK2024060）; 广东省哲学社会科学规划学科共建项目“数字经济赋能‘新消费新业态’商业生态体系构建研究”（GD23XGL054）

Standardization practice and exploration of fresh e-commerce community group buying: taking Zhaoqing as an example

ZHANG Qian   

  1. Guangdong Technology College, Zhaoqing 526070, China
  • Received:2025-01-02 Online:2025-01-25 Published:2026-01-06

摘要： 社区团购为居民生活带来了极大便利,但其发展中存在的标准不明确问题会对消费者的参与意愿产生极大影响。对肇庆市社区团购的消费者和相关工作人员进行调研并应用统计方法进行分析,针对生鲜电商社区团购工作中存在的缺陷,为推进生鲜电商社区团购标准化管理提供建议,以期通过制定切实可行的标准改善生鲜电商社区团购面临的问题。

关键词: 生鲜电商, 社区团购, 标准化

Abstract: Since the emergence of community group buying,it has brought great convenience to residents. However,the non-standard problems in its development have also had a great impact on consumers’ willingness to participate in community group buying. A survey was conducted on consumers and relevant staff of community group buying in Zhaoqing City,and statistical methods were applied for analysis. To address the deficiencies in the group buying work of fresh e-commerce communities,suggestions are provided to promote standardized management of fresh e-commerce community group buying,with the aim of improving the problems faced by fresh e-commerce community group buying through the development of practical and feasible standards.

Key words: fresh e-commerce, community group buying, standardization

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