天津科技

天津科技 ›› 2023, Vol. 50 ›› Issue (2): 83-87.

• 科技编辑 • 上一篇    下一篇

数字化转型背景下《中国药房》网络版暨药学科普知识平台的研发及创新应用探析

邹小勇, 李劲   

  1. 重庆大学附属肿瘤医院中国药房编辑出版中心 重庆 400042
  • 收稿日期:2023-02-06 出版日期:2023-02-25 发布日期:2023-12-27
  • 基金资助:
    中国高校科技期刊研究会医学期刊专项基金资助项目“医药学术期刊全媒体运营与品牌建设研究”（CUJS-YX-2021-4-1）; 重庆市新闻出版局重庆市出版专项资金资助项目（数字出版）“药政云课堂”; 重庆市高校期刊研究会“渝编—仁和基金”项目“科技期刊传统出版编辑向新媒体编辑人才转型研究”（CQYB2022-3）; 重庆市科学技术期刊编辑学会科研项目“学术期刊的品牌建设与市场运营研究” （CQKJQKXH20200016）阶段性研究成果

Research and Development and Innovative Application of Online Version of China Pharmacy and Pharmaceutical Science Popularization Knowledge Platform under Trend of Digital Transformation

ZOU Xiaoyong, LI Jin   

  1. China Pharmacy Publishing Center,Chongqing University Cancer Hospital,Chongqing 400042,China
  • Received:2023-02-06 Online:2023-02-25 Published:2023-12-27

摘要： 通过介绍依托《中国药房》杂志资源搭建的《中国药房》网络版暨药学科普知识平台的研发与实践经验,为促进科技期刊传统出版与数字化服务的深度融合和深入开发利用科技期刊专业资源服务行业群体提供参考。对《中国药房》网络版暨药学科普知识平台的研发背景、应用概况及研发历程进行介绍,评价其运行效果。结果表明,该平台的运行成效显著,在发挥药学专业人士与普通大众之间起到了桥梁与纽带作用,同时在提高《中国药房》杂志传统媒体价值与品牌影响力方面均起到了良好作用。

关键词: 《中国药房》网络版, 药学科普, 媒体融合, 品牌影响力

Abstract: The R & D and practical experience of the online version of China Pharmacy and pharmaceutical science popularization knowledge platform based on the resources of China Pharmacy are introduced to provide reference for promoting the deep integration of traditional publishing and digital services of scientific and technological journals,and further developing and utilizing the professional resources of scientific and technological journals and serving industry groups. The research and development background,application overview and research and development process of the online version of China Pharmacy and pharmaceutical science popularization knowledge platform are introduced,and its operation effect is evaluated. The platform has achieved remarkable results,playing a role of bridge and link between pharmaceutical professionals and the general public. At the same time,it has played a good role in improving the traditional media value and brand influence of China Pharmacy magazine.

Key words: China Pharmacy online edition, pharmaceutical science popularization, media convergence, brand influence

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