天津科技

天津科技 ›› 2023, Vol. 50 ›› Issue (1): 93-96.

• 科技编辑 • 上一篇    

数字时代科技期刊品牌影响力提升策略研究

邱媛媛1, 李帛珊1, 杨念2   

  1. 1.新疆维吾尔自治区地震局 新疆乌鲁木齐 830011;
    2.中国地质大学出版社 湖北武汉 430074
  • 收稿日期:2023-01-06 出版日期:2023-01-25 发布日期:2023-12-27
  • 基金资助:
    新疆地震局科学基金“《内陆地震》期刊影响力提升策略研究”（202214）

Research on Strategy of Promoting Brand Influence of Sci-tech Journals in Digital Age

QIU Yuanyuan1, LI Boshan1, YANG Nian2   

  1. 1. Seismological Bureau of Xinjiang Uygur Autonomous Region,Urumqi 830011,Xinjiang Uygur Autonomous Region,China;
    2. Department of Journal Publication,China University of Geosciences,Wuhan 430074,Hubei Province,China
  • Received:2023-01-06 Online:2023-01-25 Published:2023-12-27

摘要： 科技期刊作为传播专业学术信息的重要载体,是国家科技竞争力和文化软实力的重要象征。在数字时代,科技期刊的出版发行与传播方式均发生了较大的变化,纸本时代的传播方式和编辑出版流程既不能适应数字时代的新特点,也无法满足用户日益增长的个性化需求,科技期刊的转型发展面临严峻挑战。为提升科技期刊的品牌影响力和竞争力,科技期刊亟需革新办刊理念,发挥融媒体的聚合效应;瞄准目标用户,提高品牌辨识度;坚持内容为王,不断拓展传播渠道;重构特色刊群,引领科技期刊进入新的发展阶段。

关键词: 数字化, 科技期刊, 品牌建设, 融媒体

Abstract: As an important carrier for the dissemination of professional academic information,sci-tech journals are an important symbol of national sci-tech competitiveness and cultural soft power. In the digital age,great changes have taken place in the publishing and dissemination of sci-tech journals. The dissemination mode and editing and publishing process in the paper age can neither adapt to the new characteristics of the digital age,nor meet the increasing personalized needs of users. The transformation and development of sci-tech journals are facing severe challenges. In order to enhance the brand influence and competitiveness of sci-tech journals,sci-tech journals urgently need to innovate the concept of running journals,give play to the aggregation effect of convergence media,aim at target users,improve brand recognition,adhere to the content as king,constantly expand dissemination channels,reconstruct the characteristic journal group and lead the sci-tech journals into a new stage of development.

Key words: digitization, sci-tech journals, brand building, convergence media

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