天津科技

天津科技 ›› 2025, Vol. 52 ›› Issue (10): 102-105+112.

• 科技编辑 • 上一篇    下一篇

科技期刊影响力提升实践研究——以《内陆地震》邮件精准推送实践为例

邱媛媛   

  1. 新疆维吾尔自治区地震局 新疆乌鲁木齐 830011
  • 收稿日期:2025-09-04 出版日期:2025-10-25 发布日期:2026-01-06
  • 基金资助:
    新疆维吾尔自治区重点研发项目“南疆重要活动构造带孕震特征与强震危险性研究”（2024B03018-3）; 国家自然科学基金“北天山前陆冲断带山麓褶皱带反冲断层的晚第四纪活动”（42102275）

Practical research on enhancing influence sci-tech journals: case study of targeted email push practice in Inland Earthquake

QIU Yuanyuan   

  1. Earthquake Agency of Xinjiang Uygur Autonomous Region,Urumqi 830011,China
  • Received:2025-09-04 Online:2025-10-25 Published:2026-01-06

摘要： 介绍中文科技期刊常用的3种邮件精准推送方法,分享《内陆地震》试用邮件精准推送服务后的数据及反馈。结果表明,邮件精准推送对于提升期刊文章的被引频次和下载频次均有一定效果,在传播效果上,利用邮件开展虚拟专题推送优于整期推送。在试用基础上,总结提出单刊选择邮件精准推送的考量因素和组合建议,以及所需要的编辑素养,为其他有推送需求的科技期刊提供参考。

关键词: 邮件推送, 数据平台, 科技期刊, 传播效果, 编辑素养

Abstract: This article introduces three common targeted email push methods for Chinese sci-tech journals,and shares the data and feedback from Inland Earthquake after trialing the targeted email push service. The trial results show that targeted email push has a certain effect on improving the citation and download frequency of journal articles. In terms of dissemination effect,virtual thematic pushes via email are more effective than full-issue pushes. Based on the trial,the considerations and combination suggestions for selecting targeted email push for a single journal,as well as the required editorial skills are summarized and put forward to provide reference for other sci-tech journals with push needs.

Key words: email push, data platform, email journals, dissemination effect, editorial skills

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