天津科技

天津科技 ›› 2025, Vol. 52 ›› Issue (3): 114-116+122.

• 科技编辑 • 上一篇    下一篇

融媒体时代科技期刊品牌影响力的提升实践探索

林国真1, 刘灵芝2   

  1. 1.天津职业技术师范大学 天津 300222;
    2.《煤气与热力》杂志社有限公司 天津 300074
  • 收稿日期:2025-02-05 出版日期:2025-03-25 发布日期:2026-01-05

Practical exploration on enhancing brand influence of sci-tech periodicals under media convergence

LIN Guozhen, LIU Lingzhi   

  1. 1. Tianjin University of Technology and Education,Tianjin 300222, China;
    2. Gas & Heat Periodical Office Co.,Ltd.,Tianjin 300074, China
  • Received:2025-02-05 Online:2025-03-25 Published:2026-01-05

摘要： 质量是期刊之本,而品牌是期刊实力的综合体现,是期刊的无形资产和发展动力。在激烈的市场竞争环境下,期刊若想获得长足发展,必须坚定不移地构建品牌影响力,充分利用融媒体时代的优势资源,创新期刊品牌影响力提升模式。结合某期刊的实践经验,从确保期刊质量、打造品牌提升特色活动等方面对融媒体时代科技期刊如何提升品牌影响力进行探讨。

关键词: 科技期刊, 融媒体, 品牌影响力

Abstract: Quality is the foundation of periodicals,and brand is the comprehensive reflection of the periodicals’ strength,an intangible asset and driving force for its development. In the fierce market competition environment,if periodicals want to achieve significant development,they must firmly build brand influence,make full use of the advantageous resources of the media convergence and innovate the model of enhancing the brand influence of periodicals. In combination with the practical exploration experience of a periodical,how to enhance the brand influence of sci-tech periodicals under media convergence are explored from the aspects of ensuring the quality of periodicals and promoting the characteristic activities of brands.

Key words: sci-tech periodicals, media convergence, brand influence

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